Fans tweet to star's dress

Singer Imogen Heap wearing her Moritz  'Twitter Dress' at the 2010 Grammys.

Imogen Heap connected to her fans directly via Twitter awhen she went up to collect her Grammy. Fans sent messages and images directly to her dress and bag! The messages scrolled across the collar amd images were to her handbag.

Waldemeyer explains how it works here: http://waldemeyer.com/projects/music/imogen-heap-twitter-dress/