In a world where we as consumers are expecting more for our buck - better value, higher quality, fairer deals, designer, luxury finishes - the notion of doing unto others as we do to ourselves is a growing feel-good concept.

We've all seen the One Laptop Per Child concept, with the appealing BOGOF launch offer.

Do Some Good Now  is an interesting new concept from LJ Urban. For every eco-urban house LJ Urban sells, they will fund the training of a local mason to build sustainable homes for families in West Africa.

To start the ball rolling for every 100,000 visitors to www.dosomegoodnow.com between now and July 1st, they’ll fund the complete training of a local Burkina Faso mason to build houses for families that need them.

So feel good and get clicking, it's free! 

Website: www.dosomegoodnow.com

LJ Urban: http://www.ljurban.com